The festival is a multidisciplinary initiative that showcases a program with music, film, food, visual arts, digital art, dance, literature and talks of some of the most influential Mexicans in their field of expertise. It runs its fourth edition this summer and it's already a major event in the San Francisco Bay Area. Portraying Mexico as a country of innovation and a leader in art and creativity. This year the festival includes a much more comprehensive program with Mexican talent who was born and raised in the United States. This special characteristic looks for the promotion of the people who are changing the world and making great contributions as a result of the integration between both countries: Mexico and the United States of America.