Ken Auletta on media and advertising, This Is Now with Angie...
Weâ€™re saturated in advertising. Online, on billboards, flashing on sidewalks â€“ iSpace in Japan plans to project ads on the moon by 2020.
But advertising is no longer a robust industry. Consumer distrust and ad-killing technology have frayed it into hostile camps with uncertain futures. Still: if youâ€™re not in the business, why should you care?
Because, Ken Auletta says: no advertising means no media.
Auletta adds to his long career as a savvy observer of American business and communication with Frenemies: The Epic Destruction of the Advertising Industry (And Why This Matters). Auletta is uniquely positioned to probe this latest turn in a key industry. Heâ€™s penned the "Annals of Communications" column for The New Yorker since 1992; heâ€™s profiled the greatest influencers of media both traditional and digital, including Bill Gates, Rupert Murdoch, and Ted Turner.
Ken Auletta joins KLFâ€™s journalist in residence Angie Coiro for her This Is Now series, for an evening of wide-ranging conversation about media, advertising, and its role in the life of us all.