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How to Leverage Video to Scale Your Startup

July 25, 2017
6:30 pm

Whether you are a pre-launch startup, already selling a product, or looking for for funding, having a professional video can play an important role in getting visibility, credibility and finding customers or investors for your products. At this event, you will learn: 1) How to use video even before you have a product for pitching or crowdfunding 2) How video can be used to create market awareness 3) How to craft your brand story for your video 4) The process is for creating a compelling video and more! Please come with questions and comments. About the Speakers: Roberta Kiphuth is President and co-founder of Detati Digital Marketing and Pacific Light Studios based in Sunnyvale, CA. As a long time entrepreneur and agency owner, Roberta has spent the majority of her career working as a branding, design, content and marketing consultant for businesses of all sizes in the high tech, semiconductor, medical device, solar, start-up and non-profit industries. Detati has been listed in Silicon Valley Business Journal's "Book of Lists" Top 20 Agencies seven times. Ida Gamban is an award-winning advertising and marketing professional with more than 20 years of experience creating strategic marketing campaigns at leading ad agencies including Deutsch, Ogilvy, FCB and Y&R/Wunderman. Her creative work spans TV, radio, print, and digital marketing for clients ranging from startups to Fortune 1000 companies. Apple, AT&T, Cisco, Charles Schwab, Chevron, eBay, Google, Lexmark, Microsoft, Oracle, and Sony are just a few of the companies on her career roster. She is the founder of Ida Gamban Brand and Creative, a Silicon Valley brand and content strategy consultancy, where she helps businesses large and small develop their unique brand story through integrated marketing, with a focus on storytelling and copywriting through video, social media, and content marketing. Presented by Idea to IPO

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