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Data Driven Marketing Workshop

January 16, 2018
6:30 pm
Hayward City Hall, Conference Room 2A

The Data Driven Marketing workshop is designed to help you promote and grow a brand or business with proven creative and innovative marketing strategies and minimal investment. Learn the 15 essential marketing metrics such as Brand Awareness, Test Drive, Customer Lifetime Value, Click Rate, etc. that lead to better decisions, drive revenues and create new markets.


Acquire an understanding of the process of planning and formulating strategy in the global business environment
Use key social marketing concepts to evaluate situations and make business decisions
Think strategically to deliver sustainable competitive advantage through social marketing
Explains how to use data-driven marketing to deliver return on marketing investment (ROI) in any organization
In-depth discussion of the fifteen key metrics every marketer needs to know
Practical examples of how to apply the principles in small and large organizations

David Mitroff, Ph.D. is a sought after speaker on a wide range of topics and through his consulting, lectures, trainings and keynotes has educated more than 15,000 business owners. David works with a diverse group of clients in the Bay Area and beyond such as restaurants, retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs.

Presented by Alameda County SBDC 

Hayward City Hall, Conference Room 2A

Hayward City Hall, 777 B St, Hayward, CA 94541, USA
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