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Building a Most Lovable Product w/ IBM's former Program Director

August 10, 2017
6:30 pm

Product Managers know all about MVP (Minimal Viable Product). While MVP has helped companies focus on validating the riskiest assumptions, this approach has notable downsides, the significant one being that “alpha” or “beta” versions of products often don’t engage users, or create enough “love” to help the product grow.

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